Job Description

Social Media Content Creator at World Equestrian Center / Columbus Hospitality Management is hiring to develop and execute a comprehensive social media strategy to enhance visibility and engagement for equestrian events. This role requires strong storytelling, hands-on content creation (filming, editing, publishing), and the ability to work across camera, editing suite, and online communities. Responsibilities Develop and implement a strategic content plan for WEC-owned horse shows to maximize audience engagement, brand awareness, and revenue-driving conversions. Maintain a consistent posting schedule across key platforms (Instagram, Facebook, YouTube), adapting content for each platform. Capture real-time photo and video content at horse shows using professional-grade equipment, ensuring high-quality visuals. Film and edit short-form and mid-length video content (Reels, highlights, athlete/trainer features, behind-the-scenes coverage, etc.). Deliver quick-turnaround edits for short-form content to ensure timely posting during and after events. Produce digital advertising videos and paid social content to promote WEC equestrian events, meeting campaign objectives. Work closely with the official show photographer to review and select images aligned with social media storytelling and marketing goals. Oversee daily social media engagement, responding to comments, messages, and inquiries in a timely and professional manner. Ensure all equestrian sponsorship social media deliverables are fulfilled in alignment with contractual agreements. Creatively integrate sponsor brands into organic content to maximize exposure and engagement. Monitor, track, and analyze key social media metrics to identify trends and refine strategies for audience growth, using data-driven insights and staying current with industry trends and platform updates. Demonstrate a strong understanding of equestrian sports and horse show culture; hunter/jumper experience is preferred, but candidates with outstanding track records in high-level sport-related content creation may be considered without direct equestrian experience. Qualifications Professional experience in videography and photography using professional cameras and equipment (in addition to mobile devices). Proven experience managing social media platforms for a brand, team, or event. Ability to grow followers and engagement across social platforms; bonus for candidates who can show revenue growth through social media efforts. Experience creating content optimized for paid social campaigns. Professional experience in video and photo editing using Adobe Creative Suite (Premiere, After Effects, Photoshop, etc.) is preferred; other industry-standard editing software may be considered. Proven ability to film, edit, and produce social-first video content, including real-time event coverage. Portfolio of work samples demonstrating interview, highlight reels, and social media-focused video content (submission required). Proficiency in social media management tools. Collaborative, solution-focused team player with a positive attitude and adaptability in high-pressure, fast-paced environments. Ability to work flexible hours, including weekends and extended event coverage as needed. Equine (Hunter/Jumper) experience preferred. Company and Terms World Equestrian Center is managed by Columbus Hospitality Management, a company committed to quality service and memorable guest experiences in a positive work environment. We support our team through family/work-life balance and development opportunities. We are proud to be a Drug-Free Workplace/EOE. All applicants will be required to submit a background check prior to employment. Seniority level Entry level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industry Hospitality Notes: Referrals increase your chances of interviewing. This description does not constitute a contract of employment, and employment remains at-will. #J-18808-Ljbffr Columbus Hospitality Management

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