Job Description

Join to apply for the SEO Manager (Remote Canada) - Future Opening role at Directive At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! Directive Consulting is the performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video marketing strategies to help clients hit their SQL targets consistently. Please note: this role is internally titled Content Marketing Strategist. The Content Strategists and Sr Content Strategists are client-facing roles responsible for day-to-day deliverables, creating and managing strategies, and communicating with clients and internal teams. These roles typically work with Enterprise clients, requiring a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies. The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility. Roles And Responsibilities Strategic Excellence and Best Practices Develop and implement custom marketing strategies aligned with client goals and Directive best practices. Use project phases, historical performance, and ongoing campaigns to optimize strategies. Collaborate with Associate Directors to address roadblocks and ensure strategic alignment. Create creative briefs and develop compelling content campaigns based on insights. Apply frameworks such as LTV modeling, customer generation, share of SERP, and content production. Goal Setting Analyze data from Google Analytics, CRM, SEMrush, and Ahrefs to establish measurable goals. Review and finalize goals with Associate Directors before presenting to clients. Project Management Oversee strategy execution, task assignment, tracking, and completion. Manage workflows using tools like Asana, delegate tasks, and monitor progress. Coordinate with content writers, designers, and project managers to deliver quality campaigns. Internal and External Communication Serve as the primary contact for clients, building trust and relationships. Communicate deliverables, timelines, and updates via Slack and meetings. Inform leadership of roadblocks, opportunities, and account changes. Reporting and Insights Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews. Foundational SEO Skills Conduct SEO audits, identify issues, and recommend improvements. Implement on-page and off-page SEO strategies, including keyword research and link building. Tools Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel. Nice to have: Ahrefs, STAT, BrightEdge. What We Offer Living wage, health benefits, mental health support, gym membership, generous PTO, paid holidays, birthday leave, end-of-year break, parental leave, 401(k) match, annual bonus, and team trips. Work Environment Requirements This is a remote-first role, open to candidates in the US and Canada with proper work authorization. You need reliable internet, a suitable workspace, and the ability to work independently and communicate effectively via virtual tools. For accommodations, contact careers@directiveconsulting.com. Additional Information We prioritize diversity and inclusion. All qualified applicants will be considered regardless of race, gender, disability, or veteran status. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Advertising Services #J-18808-Ljbffr Directive

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