Educational Background Bachelor’s degree or above, with a preference for majors in marketing, business administration, international business, etc. Work experience in Mexico, strong brand awareness and aesthetic sense, successful experience in 0-1 brand layout and operation. Responsible for performance results and goal achievement. Ability to independently operate brands with product teams and back-office functional support. Work Experience Over 5 years of market brand management experience, familiar with FMCG, fashion, technology, or e-commerce industries; priority for those with 0-1 brand building or successful growth cases. Possess mature channel resources (e.g., Amazon, Mercado Libre, TikTok Shop, offline retail, etc.) and localized marketing experience. Core Competencies Deep insight into consumer psychology, skilled in cross-cultural content creation and communication. Proficient in data tools (e.g., Google Analytics, Tableau) and digital marketing methods (SEO/SEM, social media operations). Excellent business acumen and negotiation skills, capable of independently completing budget planning and ROI analysis. Fluent in English/Spanish, with experience in managing international teams. Market Analysis and Strategy Development Conduct in-depth analysis of market trends, competitive landscape, consumer behavior, and cultural differences in Mexico, and formulate long-term brand development strategies. Achieve localized brand positioning to create differentiated competitive advantages. Brand Operation and Growth Lead full-life cycle brand management, including product planning, pricing strategies, channel layout, and marketing campaign design. Develop GTM (Go-to-Market) strategies, coordinate new product launches, best-seller creation, and regional marketing campaigns. Optimize online and offline channel operations to enhance brand exposure, user stickiness, and conversion efficiency. Resource Integration and Team Collaboration Build and manage localized teams, coordinating resources between headquarters and regional markets (e.g., supply chain, design, digital teams). Expand and maintain partnerships with local KOLs, media, channel partners, and industry collaborators. Data-Driven Performance Achievement Monitor sales data, market feedback, and competitor dynamics, iterating operational strategies quickly to ensure GMV, market share, and profit targets are met. Establish a brand health evaluation system, regularly providing 复盘 reports (retrospective reports) and optimization suggestions. Cross-Cultural Communication Ensure brand tone and communication content align closely with local culture to avoid potential risks.
...seeking motivated individuals to join our team as full-time Field Organizers for the 2025 election cycle, leading the effort to drive... ...County, and Powhatan County. Candidates with prior personal or professional experience in rural Virginia are strongly encouraged to apply...
**Primary City/State:**Mesa, Arizona**Department Name:**Banner Staffing Services-AZ**Work Shift:**Day**Job Category:**Facilities, Environmental Services, and CulinaryBanner Health. Registry/Per Diem positions are utilized as needed within our facilities. These...
As Journeyman Carpenter with PeopleReady Skilled Trades, you'll support Contractors throughout San Diego County. In this long-term role, you'll enjoy weekly pay, health insurance benefits and a flexible work schedule. Whether you're new to the trades or a seasoned pro,...
Event Planning AssistantCooley is seeking an Event Planning Assistant to join the Marketing & Business Development team.Position summary : The Event Planning Assistant will support the events team with the organization and execution of all client-related, firm-hosted...
...Digital Marketing Coordinator Email Campaign Specialist Location: Iselin, NJ (Hybrid) Salary: $60,000 $70,000 About the Role... ...with a hybrid team, working effectively across in-office and remote environments. Skills & Qualifications Proven experience...